The Kartí Effect
Project Kartí founded by Kameron Crichlow is a New York City based brand seeking to encourage youth to find their voice.
The name Karti is a spinoff on the well known rappers name Playboi Carti in which the CEO looks up to.
Crichlow considers this brand to be a ‘project’ solely because projects are a way to show off your creativity and originality. Many people struggle with self-expression, and one way the CEO expresses himself is through clothing.
Project Kartí’s goal is to encourage young people to embrace their individuality.
This brand will be an everlasting project, a project that can help show the world that we are all gifted, we just need to find that gift and exploit it.