XO RAGE 

The upcoming release of ‘XO Rage’ contains an acid-washed, distressed hoodie with a flame on the backside representing the fire inside us. 

Projects are limitless. And with each release, the CEO strives to subtly incorporate designs with concepts that inspire consumers to block out the outside world and ignite the flame inside them to reach new heights. 

‘XO Rage’ was inspired by rage music. In hip-hop rage is to be loud and energetic. However, the real meaning of rage is to be consumed by anger. 

Raging will allow you to face obstacles head-on in the most troubling times. 

We all face challenges. It’s your duty to use that rage to your advantage or let it consume you. 

What will you choose?